Authors:

Pier Vittorio Mannucci – Bocconi University, Department of Management and Technology
Davide C. Orazi – Monash University, Department of Marketing
Kristine de Valck – HEC Paris, Department of Marketing

Interviewers:

Velvetina Lim – University College London, School of Management
Rohin Borpujari – London Business School

Author:

Hatim Rahman – Northwestern University, Kellogg School of Management

Interviewers:
Deepika Chhillar – University of Illinois Urbana Champaign, Gies College of Business
Manav Raj – New York University, Leonard Stern School of Business