ASQ Interview
Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion
Interviewers Amelia Emery (Northwestern University) and Evita Psoni (Athens University of Economics and Business) sit down with Jon Jachimowicz (Harvard Business School) and Emma Frank (The Ohio State University) to explore how their airplane brainstorming session and 20-day field study revealed that passion doesn't simply spread effortlessly between coworkers but instead requires conscious regulatory effort driven by social evaluative pressure.









