Category Management
Bodrožić & Adler (2018). The Evolution of Management Models: A Neo-Schumpeterian Theory
Authors:
Zlatko Bodrožić – Leeds University Business School
Paul Adler – University of Southern California
Interviewers:
J. Michael Wahlen – MIT Sloan School of Management
Article link: http://journals.sagepub.com/doi/full/10.1177/0001839217704811
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