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Askin & Bothner (2016). Status-Aspirational Pricing: The ‘‘Chivas Regal’’ Strategy in U.S. Higher Education, 2006–2012

March 30, 2016 · by mgmauskapf · in Uncategorized · Leave a comment

Authors:
Noah Askin – INSEAD
Matthew S. Bothner – ESMT

Interviewers:
Lei Xu – Texas Tech University
Hamid Vahidnia – Texas Tech University

Article link:
http://asq.sagepub.com/content/early/2016/01/29/0001839216629671.abstract

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