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Askin & Bothner (2016). Status-Aspirational Pricing: The ‘‘Chivas Regal’’ Strategy in U.S. Higher Education, 2006–2012
Authors:
Noah Askin - INSEAD
Matthew S. Bothner - ESMT
Interviewers:
Lei Xu - Texas Tech University
Hamid Vahidnia - Texas Tech University
Article link: ...
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