Tag Archives: strategy

MCDONALD & EISENHARDT. (2019). Parallel Play: Startups, Nascent Markets, and Effective Business-model Design.

Authors:
Rory M. McDonald – Harvard Business School
Kathleen Eisenhardt – School of Engineering, Stanford University

Interviewers:
Chang-Wa Huynh – HEC Paris
Madhulika Kaul – HEC Paris

Article link:
https://doi.org/10.1177%2F0001839219852349