Category Uncertainty

Huang and Pearce (2015). Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions
Authors:
Laura Huang – University of Pennsylvania Wharton
Joan Pearce – University of California Irvine Merage School of Business
Interviewers:
Timothy Hubbard – University of Georgia Terry College of Business
Cole Short – University of Georgia Terry College of Business
Article link:
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